I can't quite decide whether London got ripped off or not

[viktor_haag]

The London 2012 olympic organization apparently shelled out four hundred thousand pounds for this brand program. To me, the video looks like a Heaven 17 or Howard Jones video straight out of the 80s. And yet, once you get what's going on in that logo, it does kind of become a recognizable and memorable shape.

So: worth 400K?

Comments

[bloggingjames.livejournal.com]

I like the London 20120 logo, I think when you compare it to the previous Olympic logos it really stands out!

[viktor-haag.livejournal.com]

Stands out, true. But it doesn't exactly imply much gravitas, does it? My favourite logo of the summer olympics that I remember is the Barcelona one. It had the right combination of "classic" and dynamic modern flair. I also like the colour of the Athens logo, but the design itself isn't all that creative.

For winter olympics, I quite liked the Lillehammer logo at the time, but in retrospect, it looks too much like the logo for a large Japanese electronics conglomerate. The upcoming Vancouver logo is interesting, but I'm not sure about it.